Installing a program generally means:
Copying the program file to a new folder your hard disk, usually under C:\Program Files\.
Copying other files that the program file uses to the same folder.
Copying some files to other folders. (For example, Screenbook Maker copies some files to your My Documents folder so that you can store new Screenbooks there).
Registering components that need to be registered. Certain files may need to have extra information stored in a special system file called the Registry.
Adding entries to Start > Programs, and optionally the desktop.
Because of the last three entries on the above list, you can't install a program simply by copying files to the program folder. And you can't simply remove a program by deleting the program file and the program folder. You may have to remove many other things from other locations.